His Excellency Mr. Ahmad Al-Khatib
To rehabilitate, develop and preserve the components of cultural heritage. To raise awareness of its importance and make it a part of people’s daily life and memory and being proud of it. To achieve a quantum leap in the care of the heritage and link it to tourism industry in order to contribute to the comprehensive development of economy.
To achieve a breakthrough in the care of Kingdom’s antiquities, museums, handicrafts and urban heritage, and rehabilitate them in a way that contributes in the comprehensive economic development and create a national memory that is proud of cultural heritage of the Kingdom.