National Tourism Strategy (NTS)
NTS targets aligned with Saudi Vision 2030
تحفيز النمو الاقتصادي وتبادل الثقافات من خلال رؤية 2030.
150M
Domestic and inbound tourists
Opening Saudi to global visitors and cultural discovery
10%
Contribution to GDP
Fueling economic growth and diversification.
1.6M
Jobs in tourism
Creating new employment across the tourism sector
His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud
Crown Prince and
Prime Minister
After a decade of progress under Vision 2030, our nation has shown how ambition can be turned into real results through the determination of its people and the strength of its institutions. The progress achieved in recent years means we must now build on this momentum, step up our efforts, and strengthen our plans to sustain this progress and continue improving the lives of our people.
Today, we are building a new tourism landscape beyond expectations, where talent meets excellence and impact, and the Kingdom moves forward like its destinations: rich, inspiring, and global.
His Excellency Ahmed Al Khateeb
Minister of Tourism
Our Milestones
Tourist Visa
Saudi Arabia opened its doors to international visitors by introducing the tourist visa, making it easier for millions to experience the Kingdom’s rich cultural heritage and vibrant landscapes.
National Tourism Strategy
In September 2019, a comprehensive blueprint aligned with Vision 2030 was unveiled. The National Tourism Strategy enables investment, diversifies the economy, spurs job creation, and sets the stage for receiving millions of visitors annually.